It is often said that a business cannot exist without appearing on the first page of Google . If you are an SEO expert and want to have fun, you can do much better and aim to appear BO Leads in the top spot on the first page multiple times. How […]
Email Database
238 posts
Anyone interested in SEO has heard of Google ‘s mobile-first index , changing how the engine historically works. Google will no longer rely on the classic (desktop) version of websites to index and rank sites in its results, but on the mobile version. It will now be necessary to consider […]
This is the first advice to follow! Your website is not only aimed at the Internet user, but it is also aimed at search engines. Know that rich and original content is only the most important criterion for search engines, especially Google, which seeks to be the largest source of […]
This is new territory, claimed en masse by users. After having slowly impose itself on the interfaces of smartphones and computers, voice search is now being deploye in homes via smart assistants like Home and Amazon Echo. Questions are no longer type on the keyboard: they are formulate orally. With, […]
Today, being well referenced on the Google search engine always involves content and keywords. Indeed, it is impossible to do without text in order to make Google’s crawlers understand the BO Leads theme of the pages that we are trying to reference. How does RankBrain change the game? Before 2015, […]
Businesses in the European Union and the United Kingdom will be impacted by the General Data Protection Regulation (GDPR) when it comes into force in May 2018. If you run a business or are responsible for digital security , we have certainly already heard of the GDPR. But what do […]
Put yourself in the place of an acquisition manager , if this is not already your daily life. Faced with the nebula of available levers, where should you focus your efforts to attract visitors to your website? SEO among the other web acquisition levers (1) SEO (Search Engine Optimization) is. […]
Now that Google officially takes the mobile approach into account in its indexingwebsite, any website focused only on the desktop user will not appear at the top of mobile searches. Considering that around 60% of all searches are mobile, and almost 90% among young people, that could be a lot […]
If the purpose is the same, to capture web traffic, these two levers each have strengths and weaknesses: The SEA makes it possible to be immediately visible but the acquisition costs are high; SEO, on the contrary, shows the lowest costs but medium/long-term results. When it comes to allocating budgets, […]
Performing voice searches is a growing phenomenon: first there was Siri on Apple devices. Then Cortana on Microsoft, without forgetting “OK Google”. All of these technologies are increasingly capable of understanding natural language thanks to recent advances in machine learning . Across the BO Leads Atlantic, Amazon’s “Echo” or Google’s […]
Do you edit a website that you want to position? You provide your SEO provider with a selection of keywords that are of particular interest to you. Are you a referrer? You submit a keyword strategy to your client. Since people type in keywords, it may seem logical to assume […]
The ocean of the web is subject to strong winds and violent storms, making any position precarious. On this hostile territory, impossible to stay in place for long! There is only one island of stability: it is natural referencing , which has long ensured the success of marketing strategies on […]
On the occasion of the third edition of the SEMY Awards, 10 prizes were awarded this Tuesday, June 12 on the sidelines of the first day of SMX Paris (of which the JDN is a partner). Candidates could compete in several categories: best SEO, SEA, BtoB , multichannel, personality search […]
Although many companies know that the data collected on their site is very important, they still struggle to value it. However, extracting very useful information for its referencing is within the reach of the greatest number. For Ronan Chardonneau, teacher-researcher in digital marketing , “the bases of an SEO BO […]
The content strategy has two main objectives: to generate conversions and to improve the positioning of the website in search engines. However, although measurable, both depend indirectly on the satisfaction of Internet users, which is much less so. This is what makes content strategy analysis a separate topic within BO […]
According to a Google study unveiled in 2018, in the United States, “mobile requests “near me” (“near me”, editor’s note), which clearly expressed a purchase intention (“can I buy”, “to buy” or other variants) have soared more than 500% in the last two years”. This use brings mobile users back […]
The logs used in SEO are originally used to track the behavior of search engine robots and users. They are in specific directories on the access servers. And accessing them is more or less complicated depending on the configuration of these servers. Some shared hosts, such as ovh. Make it […]
Organic visibility on Google is becoming more and more difficult to access. Beyond major updates such as Panda, Penguin and Fred that challenged “bad” content. SEO over-optimization, “bad” netlinking and poor user experience, other regular algorithm updates aim to improve the relevance of the results. However, it would seem that […]
Not long ago, the function of digital marketing manager focused mainly on SEO activities. Pay-per-click or on the animation of social networks. Today, the rise of intelligent services is pushing companies to transform in order to evolve. They will eventually have to equip themselves with a new marketing function. Capable […]
I will present here a short history of our site. And what we have learned from it in terms of seo difficult beginnings . The beginnings of the site were difficult, only a few visits per day. Major requests on the 50th page. All because of an agency which had […]
At Amazon, there is only one sheet per product , even when it is sold by several merchants. To facilitate the choice, Amazon then opens a Buy box, that is to say that the “Add to cart” button adds the products of one of the merchants, its competitors being listed […]
Here is a method and some practical rules for successful internal networking. I’ll show you what to do, whether or not you use metawords. I assume that you know that internal linking can be very BO Leads beneficial to your SEO. This is especially true when it is well designed […]
In e-tourism even more than elsewhere, SEO is the sinews of war. Which of Abritel , Tripadvisor AirBnB and others will come out first when looking for a hotel or rental in a particular city? To know the champions of tourist referencing in France, the JDN called on the Clustaar […]
For several months, there have been countless articles evoking voice search as a new playground for SEOs. Optimizations to know, how to optimize your pages for voice search and so on . As an SEO Manager in the press sector, I do not share this optimism towards this evolution of […]
Eldorado of SEOs or simple window dressing? The links between HTTPS and SEO continue to be debated within the SEO community. With the ambition to offer a more secure web, Google is pushing webmasters to activate the HTTPS protocol for their website by playing the stick (sending alerts to Internet […]
To take advantage of effective external netlinking (strategy based on the acquisition of backlinks. We use off-site natural referencing techniques and specific qualifying measures. We saw in the previous article the simple methods that a beginner SEO can apply to obtain good quality backlinks . Even more, we mentioned that […]
Unlike other types of websites, e-commerce sites are among the most difficult to optimize for search engines. Search engines love sites with original and detailed content. E-commerce sites are the exact opposite. They are mostly made up of product images and offer very few detailed descriptions. For online shoppers, a […]
