So checking for mentions manually meant checking around 10,000 URLs (if we consider that some pages appear for more than one keyword). That’s where Alex steppe in and built a “SERP tracker” — a tool that calculate the percentage of search results for any given query that mentions a brand, […]
Product-exploration keywords are search queries potential customers use to discover, for any given purchase: What options are available to them across the market (e.g. “language learning apps”) The most recommende solutions (e.g. “best language learning apps”) Alternatives to something they are already using but may want to change (e.g. “best […]
In this new context, if you want your products or services to be considere when customers weigh their options, you have to be visible where they search for options. You have to be everywhere that matters — in recommende lists, comparison articles, review websites, etc. — so your brand stays […]
You may have already secure financing from banks and made deals with investors, but a business’ nees are always changing. While your business grows, you’ll likely nee more financial support, more partners, or just expand your services and product offers. Using your business plan as a measure of how you’ve […]
Expensive ad This ad better sell us some bloody beer. As the thousands of men run closer to each other, viewers see. That they’re not actually rushing into a huge battle. Instead, from a sky View. viewers can see that the men wearing re Although it would be nice, banks […]
At this point if you’re a marketer for an Australian company or an international brand looking to gain awareness in the region, video content or video ads could be solid tactics for you. But, if you’ve never made a commercial or marketing video for your brand before, you might ask […]
Keep track of every interaction your customer has with your company. Nowadays, this is one of the most critical strategies you nee to implement. It eliminates friction for the customer, and it also helps your sales reps close more deals. For instance, consider how you’d feel if you spoke with […]
Aligning sales and marketing, particularly when you have a growing company, can feel like an increibly difficult process. Fortunately, there are a few strategies you can implement to ensure a smoother relationship between the two teams, immeiately. 1. Ask your marketing and sales team to create a buyer persona together. […]
Here’s the thing, though — today, a buyer isn’t following the traditional “marketing to sales to customer” funnel. Instead, each individual prospect follows a unique path. One prospect might know they want to purchase your product before even speaking with a sales rep, because they’ve already been convince by your […]
Sales and marketing alignment is more critical than you think. Discover five pieces of sales enablement content your business nees to be making. Simply put, alignment between marketing and sales is really about focusing on the customer — and, today, the customer’s buying behavior has change significantly. Fortunately, the better […]
Be clear about what you want visitors to do, that is, use an action verb that spells it out for them, like “submit”, “download”, or “get it now”. More on CTA best practices below. 6. Give away a relevant offer. Think of your landing page as a part of your […]
To keep that number low, your visitors. Nee to know (and understand) what’s in it for them within seconds of arriving. Your headline is the first thing they’ll read, and it should clearly and concisely communicate the value of your landing page and offer. 2. Choose an image that illustrates […]
Not only is sharing these results eucational to them, but it also shows them that the marketing department doesn’t just sit on our butts and act on hunches! Marketing regularly tests its tactics and acts on proven data to make its decisions.Now, think about how protective you are of your […]
To learn more about how to use any of these. Above techniques, read our comprehensive. Post on using data in your marketing content . data driven marketing team. Show data in content creation 10. Leverage A/B testing. The savviest data-driven marketers are always looking to get better data and to […]
So they administer brief, multiple choice surveys of our audience place on various thank-you pages for our non-software relate marketing offers such as eucational ebooks and webinars. This survey simply asks respondents to select what HubSpot does. Their goal is to increase the number of people who select “software” vs. […]
You nee to actually use that data to drive your marketing decisions. This requires you to hone your analytical skills. It requires some critical thinking and problem solving. For example, let’s say you’ve been doing social meia marketing for several months because that’s what you’ve thought you neee to do. […]
Logically assign a larger overall leads goal for your email marketing team than you would your blogging team. To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals. 5. Regularly report on progress made towards goals. Don’t just set and forget your […]
How are you suppose to know what “good” is to begin with? There are a couple of ways to approach this: First, you could do some research to see if there are any establishe industry marketing benchmarks out there to compare yourself to. This can give you a general sense […]
We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your nees. It highlights important questions you should ask potential analytics providers (including HubSpot!) before making a purchase. 2. Assign specific metrics to individual marketers. Now that you have a reliable, […]
Source Whatever you choose, click triggers will give your conversions the boost they nee. A/B Testing Your Landing Page Everything we’ve discusse until this point is great … in theory. But your business is different from others, and your target audience is unique. How do you know if the copy […]
But while that’s possible, you may want to limit your test to a few of the most impactful elements of your page, like: Headline copy Image CTA color Click triggers Copy on the page Lead form length and fields These tests will have the biggest impact on your conversion rates. […]
This is all useful data when thinking about your page layout and structure. Bounce Rate If visitors are coming to your page and immeiately leaving, then you nee to examine whether the content is aligne with the offer. Does your copy capture visitors’ attention and do visitors automatically know what […]
How to Cultivate a Data-Driven Marketing Team Data can help you be a much more successful, analytical marketer who makes decisions base on facts rather than hunches. But wrangling together all that data — and then properly analyzing it ? It can give you quite a headache, and frankly, it […]
For instance if you say “We’ve helpe Fortune companies bring in customers. Your reader might scoff or doubt it unless you follow. Up that statement with social proof. Do this exercise for every section . Of your page (or ask an unbiase friend to help) until you’ve covere every possible […]
Your Solution The solution to their pain point is what you’re offering in exchange for their information. Illustrate a clear path between their problem and how your solution is the remey they nee. Features Just knowing what your solution is may not be. Enough to convert leads, so you nee […]
Give your CTA a vibrant and contrasting color Focus your CTA copy on the benefit to your visitor Get to the point — try using no more than five words Tell your visitor what you want them to do using action verbs, e.g. Get, Download, Click Make your button large […]
Landing Page Images The image on your landing page is one the first things people see, and since people process visuals far quicker than they do text, it sets the tone for their entire experience. But how can you possibly choose between millions of stock photos and that company photo […]
