It is often said that a business cannot exist without appearing on the first page of Google . If you are an SEO expert and want to have fun, you can do much better and aim to appear BO Leads in the top spot on the first page multiple times. How […]
Monthly Archives: August 2022
601 posts
Websites dealing with several themes are sometimes victims of poor positioning. Indeed, if the SEO organization of their content is flawed, they will request more crawl resources from search engines. This truth is also real for a niche site with less content. A siled organization will allow content to be […]
Anyone interested in SEO has heard of Google ‘s mobile-first index , changing how the engine historically works. Google will no longer rely on the classic (desktop) version of websites to index and rank sites in its results, but on the mobile version. It will now be necessary to consider […]
This is the first advice to follow! Your website is not only aimed at the Internet user, but it is also aimed at search engines. Know that rich and original content is only the most important criterion for search engines, especially Google, which seeks to be the largest source of […]
This is new territory, claimed en masse by users. After having slowly impose itself on the interfaces of smartphones and computers, voice search is now being deploye in homes via smart assistants like Home and Amazon Echo. Questions are no longer type on the keyboard: they are formulate orally. With, […]
A company’s SEO strategy is constantly evolving. Why that ? Quite simply because search engines are constantly expanding their algorithms and new practices and new rules are being put in place every day (or almost). Let’s see how to ensure a concrete positioning for this beautiful year 2018. This list BO Leads therefore includes […]
At the risk of surprising you, it is essential for any company to reduce the loading time of the pages of its site. If we often find the tricks that make it possible to achieve this objective, the reasons at the source of this craze for loading times are rather […]
For several years now, voice search has penetrated the daily lives of Internet users without disrupting it. But does 2018 mark the beginning of this revolution? Are we on the cusp of the next big transition in internet research like the shift from (desktop) computers to smartphones? This is what […]
Today, being well referenced on the Google search engine always involves content and keywords. Indeed, it is impossible to do without text in order to make Google’s crawlers understand the BO Leads theme of the pages that we are trying to reference. How does RankBrain change the game? Before 2015, […]
Businesses in the European Union and the United Kingdom will be impacted by the General Data Protection Regulation (GDPR) when it comes into force in May 2018. If you run a business or are responsible for digital security , we have certainly already heard of the GDPR. But what do […]
Machine learning has yet to redefine the SEO landscape. But it’s definitely in sight, provided you know how to look in the right direction. For now, SEOs and SEO agencies here can go about their BO Leads business, pretending not to worry about the changes that are coming. But gradually, […]
Put yourself in the place of an acquisition manager , if this is not already your daily life. Faced with the nebula of available levers, where should you focus your efforts to attract visitors to your website? SEO among the other web acquisition levers (1) SEO (Search Engine Optimization) is. […]
In order to achieve its goal, google continually updates its algorithm to improve. Its classification of web pages and show users results sorted by quality and content. In recent years, google has implemented the following filters, among others. Google panda google penguin google hummingbird mobilegeddon. Or mobile compatibility as a […]
Google is becoming an engine of intent and conversation. His goal ? Reproduce the functioning of human intelligence to make the user experience ever smoother. “In 2015, Rankbrain (a component of Google’s algorithm, editor ‘s note) formalized the injection of artificial intelligence into the search BO Leads algorithm. As a […]
SEO optimization is no longer limited to facilitating the passage of robots on websites. No, now, “the stake has moved”, assures Nicolas Chollet, founder of the Clustaar agency. “SEO focuses on the user’s intention, which artificial intelligence makes it possible to better understand. Google has also been using this technology […]
Now that Google officially takes the mobile approach into account in its indexingwebsite, any website focused only on the desktop user will not appear at the top of mobile searches. Considering that around 60% of all searches are mobile, and almost 90% among young people, that could be a lot […]
SEO is one of the most qualified sources of web traffic and costs nothing per click. Many tutorials exist to be first on Google but it is easy to get lost among all the specialized articles and the anthology of SEO tools that exist. You don’t know where to start […]
For a startup that is launching, the challenges are numerous. It must find its place in its market, build its team, sell its product/service, personalize its offer and face powerful headwinds – all of this simultaneously. To survive, motivation and dynamism are not enough: you must also be able to […]
If the purpose is the same, to capture web traffic, these two levers each have strengths and weaknesses: The SEA makes it possible to be immediately visible but the acquisition costs are high; SEO, on the contrary, shows the lowest costs but medium/long-term results. When it comes to allocating budgets, […]
Performing voice searches is a growing phenomenon: first there was Siri on Apple devices. Then Cortana on Microsoft, without forgetting “OK Google”. All of these technologies are increasingly capable of understanding natural language thanks to recent advances in machine learning . Across the BO Leads Atlantic, Amazon’s “Echo” or Google’s […]
Do you edit a website that you want to position? You provide your SEO provider with a selection of keywords that are of particular interest to you. Are you a referrer? You submit a keyword strategy to your client. Since people type in keywords, it may seem logical to assume […]
Google wants to be a response engine and not a search engine and since the appearance of the OneBox, the response box located between the search form and the first links, it is even clearer. In addition, there is no doubt that Mountain View engineers are looking for ways to […]
The first and most important concerns the development of content. You have to ask yourself two questions: what do I want to position myself on? What are the expectations of users on this request? Because Google is focused on user satisfaction. You have to see the search engine as an […]
The ocean of the web is subject to strong winds and violent storms, making any position precarious. On this hostile territory, impossible to stay in place for long! There is only one island of stability: it is natural referencing , which has long ensured the success of marketing strategies on […]
On the occasion of the third edition of the SEMY Awards, 10 prizes were awarded this Tuesday, June 12 on the sidelines of the first day of SMX Paris (of which the JDN is a partner). Candidates could compete in several categories: best SEO, SEA, BtoB , multichannel, personality search […]
Although many companies know that the data collected on their site is very important, they still struggle to value it. However, extracting very useful information for its referencing is within the reach of the greatest number. For Ronan Chardonneau, teacher-researcher in digital marketing , “the bases of an SEO BO […]
PPC (Pay Per Click) involves, as the name suggests, getting fast and relevant traffic based on paid advertising offered by Google, Yahoo . Facebook etc Both are indispensable tools for increasing search engine traffic. The use of each is directly related to the time and financial possibilities of website owners. […]
